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2 days: Integrated MailChimp Email Marketing for Business and Ecommerce Owners

Description

Here's a short video to share on what you can expect at our workshops :)

Small Class Training, Max. 6~8 Participants.
80% hands-on training, 10am to 6pm on both days.
Course code on SkillsFuture Directory: CRS-N-0044685

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 12,000 emails to be sent per month

What to expect during the workshop?

Hands-on workshop where participants design, create and develop an email marketing campaign to suit their e-commerce marketing needs

Target Audience:

Business owners, sales and marketing professionals who want a boost their sales with email marketing.
Beginners who are new to MailChimp Email Marketing and hope to learn how they can use MailChimp more effectively for their email marketing campaigns.

COURSE OBJECTIVES
• Use MailChimp as an email marketing tool for their business
• Design & Create MailChimp Forms for email database collections
• Learn 5 ways to grow your email database
• Learn 3 key principles and winning strategies in Email Marketing
• Learn how to plan out an E-commerce Email Marketing Strategy
• Learn how to design, schedule, and automate E-commerce Email Marketing Campaigns
• MailChimp Birthday Email Automations for E-commerce Customers
• MailChimp Abandon Cart Series Automation for E-commerce Customers
• MailChimp Lapsed Purchase Series Automation for E-commerce Customers
• Learn to use MailChimp effectively as an email digital marketing tool to GROW your E-commerce business
• Re-target email database on Facebook and Instagram

OVERVIEW of the 2-day Integrated MailChimp Email Marketing for E-commerce Business Owners Course Content
Day 1 Course Outline:
1. (a) Introduction to Email Marketing and MailChimp Email Marketing Service Platform
1. (b) Learn 3 reasons why Email Marketing is relevant and useful for brick and motar business as well as e-commerce businesses.
1. (c) Key principles in Email Marketing

2 (a) Hands-on: Create a FREE MailChimp Account
2 (b) Introduction to MailChimp and its Interface and Tools

3. Hands-on: Create List, MailChimp Forms, Backup List / Database
(a) Benefits and Automation of Database Collection with Pop-up Forms
(b) Secrets to Exploding your Email Subscribers Growth with MailChimp Pop-up Forms
(c) Benefits and Automation of Database Collection with Landing Pages / MailChimp Forms
(d) Design Graphics in PowerPoint or Keynote for your MailChimp Forms, Email Campaign and Landing Page Banner Graphics
(e) Free Icons and Graphics Resouces will be shared

4. Hands-on activity: GROW your Email List, GROW your E-commerce Business with Email Marketing
(a) 5 ways to optimize your email campaigns for better results
(b) 7 simple ways to grow your email list

5. Hands-on activity: Key Principles and Winning Strategies for Email Marketing (Learn & Apply)
(a) Key principles to get Higher Open Rates in your Email Campaigns
(b) Keyword Copywriting for Higher Open Rates and Click Through Rates in your Email Campaigns

6. Hands-on: Brainstorm, Consult, Design and Create your very Email Marketing Campaign on MailChimp
7. Hands-on: Schedule and Resend your Campaigns (Groups & Segments)
8. UNLEASH the POWER of Email Marketing with an Email Marketing Strategy (Learn & Apply: Buyer's Journey on the Internet)
9. Final Question & Answer on Day 1's Email Marketing

Day 2 Course Outline:
10. Hands-on activity: Introduction to Automations available in MailChimp: Welcome, Birthday, Education, Abandon Cart and Lapsed Purchase Automation Series
(a) Basic automation series theory and concept
(b) Hands-on activity: Draft the workflow of your automation series campaign

11. Brainstorm and Consult with the trainer on the automation series for your business or e-commerce business

12. Hands-on activity: Plan, Design and Implement your Automation series for your business
(a) Design your email marketing campaign graphics with Microsoft Win or Mac PowerPoint / Apple's KeyNote App
(b) Setup automation workflows in MailChimp (each automation series typically takes 90~120 min to setup, including design)
(c) Design & Setup 2~3 automation series during the workshop

13. Summary and conclusion of your Integrated Email Marketing Strategy for your business
14. Final Consultation, Question and Answer with Trainer

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What you'll need to bring to class:

• Laptop & Charger
• Mouse and Mouse Pad
• Pen & Paper will be provided

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.
Most preferably 3~4 weeks prior to course start date.
To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia

What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. As the course fee is $720, the only cash component will be $720 - $500 = $220

Course code on SkillsFuture Directory: CRS-N-0044685

Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

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Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,000 hours training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Follow @skydigitalagency on Instagram
Follow @thegooddesigners on Instagram

Other SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ MailChimp Email Marketing for Beginners
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Ad Manager Tool Course
✓ Instagram Marketing for Beginners + Social Media Graphic Designing with PowerPoint
Content Marketing Strategies for Startups & SMEs
SEO Internet Marketing for Beginners
Integrated Facebook Marketing for Business and E-commerce Owners
Integrated MailChimp Email Marketing for Business and E-commerce Owners
Google Analytics Course for Business and WordPress Website Owners

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website




For more digital marketing videos available on our YouTube channel: https://goo.gl/4Z5eeu

For more Facebook Marketing Tips & Tricks, Follow Us on:

Facebook Page: www.fb.com/skydigitalagency
Instagram Page: www.instagram.com/skydigitalagency










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Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:




You can also read even more testimonials on our workshops on our Facebook Page Reviews


FAQs

1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.
Our office is beside Hong Leong Building, 3 mins walk from Download Line, Downtown Station, exit A.


4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
Alternatively, you can park at Telok Ayer's Public Car Park.

For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia on your requirements, and we will be in touch with you within 2 working days.

Jun 11 - Jun 12, 2018
[ Mon ] - [ Tue ]
10:00 AM - 6:00 PM SGT
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Venue
6 Raffles Quay, #15-00, Singapore 048580
Tickets
Regular Ticket SOLD OUT $760.00
$720 (SkillsFuture Credits) SOLD OUT $720.00
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
Directions
Nearest MRT Station(s): Raffles Place MRT, take exit "i", we are the building just after Ascott at Raffles Place
Organizer
Sky Digital Agency
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